Brand Manager
- Provide creative direction for the entire promotional activities in coordination with external and internal sales teams, to present the brand image appropriately - Developing and implementing the promotional strategies. Brand image control in conjunction with store managers and product planners - Liaise with HQ staff on specific product/promotional activities. - Evaluate new product opportunities, analyzing potential in terms of sales, profit, and ideal fit against other products. - Manage Advertising & Marketing budgets for specific products/categories
- Knowledge in all areas of marketing including the ability to develop and implement marketing programs - Knowledge of market trends and consumer preferences, Company products goals and objectives. - Knowledge of package design, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss - Ability to innovate, develop and execute against all product initiatives. Must be a self-starter - Nielsen, Excel, PowerPoint. - Knowledge of administration and project management skills. - 3 – 5 years relevant work experience in marketing or brand management - Marketing plan management experience